OUR STORY
In 2012, we started RodeoH to disrupt the outdated and uncomfortable “buckles and straps” harness models on the market. Empowered by our community, our original underwear harness line set us apart by bringing you quality, minimalist designs at radically fair prices. Through social media we were inspired to keep going. To continue this journey, together. Our designs embody our shared passion to experiencing a closer connection with ourselves, and with each other. Above all else, we create with a single dream - to inspire you to live life on your own terms.
INSPIRED BY YOU
COMMUNITY DRIVEN
We would like to take a moment and thank the community for their photo submissions. You inspire us!
WOMEN OWNED & OPERATED
RodeoH is a community driven artist collective and collaborative with a home base in San Francisco, CA. We work with product designers, manufacturers, brands, and freelance photographers from all over the world. And as you can see, we clearly thrive on community requests, recommendations, and suggestions. So go on, please don't hesitate, not even for a moment, connect with us. We are always available for you!
OUR JOURNEY
WE INVENTED O-RING UNDERWEAR
In 2012, we started RodeoH to disrupt the outdated and uncomfortable “buckles and straps” harness models on the market. Empowered by our community, our original o-ring underwear line - boxers, briefs, button-flys, panty styles - set us apart by bringing you quality, minimalist designs at radically fair prices.
We designed GENDER EXPRESSIVE UNDERWEAR
Each boxer, brief, and jock style features a discreet internal pocket or o-layer allowing you to express your unique gender identity in a way that feels authentic and personal.
Through social media we were inspired to keep going ...
And introduced SHIFT, a fresh collection of gender expressive underwear - briefs, boxers, jocks - designed with everyone in mind. SHIFT showcases super soft satin waistbands and breathable, silky cotton blend fabrics and a burst of colorful styles to empower your unique self-expression.